Lead Generation Specialist

We’re seeking a Lead Generation Specialist to join our dynamic sales team.

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What is Lead Generation Specialist?

What do they do?

Pay Range

Lead Generation Specialist Job Description

Are you a proactive go-getter with a talent for identifying and nurturing business opportunities? We’re seeking a Lead Generation Specialist to join our dynamic sales team. This role involves strategizing and executing plans to attract potential clients and convert interest into tangible sales leads. If you excel in creating connections and have a keen sense of spotting business opportunities, this position is calling your name!

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In this role, you will:

Lead Generation Strategy: Develop and implement lead generation strategies using a mix of digital and traditional methods, including inbound marketing, email campaigns, social media, webinars, and industry networking events.
Prospect Research: Conduct thorough research to identify potential clients and key decision-makers. Use a strategic approach to gather intelligence on prospect organizations.
Campaign Execution: Manage and execute lead generation campaigns, ensuring alignment with the company's overall sales and marketing strategy.
Database Management: Maintain a database of prospective client information, ensuring all communications are logged and information is accurate.
Lead Qualification: Qualify leads from digital campaigns, web inquiries, exhibitions, etc., ensuring they meet the target audience criteria before passing them on to the sales team.
Performance Metrics: Measure and report on the effectiveness of lead generation campaigns. Analyze data to identify areas for improvement in the sales process.
Collaboration: Work closely with the sales and marketing teams to refine lead generation processes and scale up successful campaigns.

Your impact:

Essential skills and qualifications:

The character we're looking for:

Driven by Results: You are focused on generating high-quality leads and are constantly looking for ways to exceed your targets.
Analytical Mindset: You have a strong analytical ability to assess vast amounts of data and marketing metrics to refine marketing strategies.
Excellent Communicator: Exceptional interpersonal and communication skills, capable of engaging potential clients and effectively conveying information across different channels.
Creative Thinker: Innovative in finding new leads and solving problems that may arise during lead generation activities.
Tech-Savvy: Proficient with modern marketing tools and platforms, including CRM systems, email marketing software, and social media platforms.
Team Player: Collaborative and able to work well with members across different departments to achieve business goals.
Adaptable: You thrive in a fast-paced environment and quickly adapt to changing market trends and business needs.

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Located in Toronto, Ontario, Canada

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